A Nonprofit Booking and Management Agency for the Live Performing Arts

Our Story

One of Only a Few Nonprofit Booking & Management Agencies in the US

Since 1978 GLPAA has encouraged and supported the growth and preservation of the performing arts in the Great Lakes region. We provide career development and concert booking services to culturally and artistically diverse performers.

Two women playing the violin and flute

Our Values

Who We Are


Our Mission

Great Lakes Performing Artists Associate’s mission is to strengthen the careers of emerging, developing and established performing artists in the Great Lakes region, serving Michigan, Illinois, Indiana, Wisconsin, Minnesota, Western New York, and Western Pennsylvania, by providing them with managerial, technical and consulting support.

Theodore Lettvin Photograph

Our History

GLPAA was founded in 1978 when Theodore Lettvin (1927-2003), professor of piano at the University of Michigan’s School of Music, noticed that his students, discouraged by the lack of performance opportunities in this area, left for New York, California, Europe, or gave up performing altogether. So he created a regional, not-for-profit artist management organization that focused on artists’ talent and promise, rather than their ability to generate profits.

Photo of a band

Our Vision

We envision that our work in supporting regional artists will increase cultural enrichment and exposure to the performing arts in the Great Lakes region which in turn, will enhance the business prosperity of the region by making Midwest communities more attractive as places to live and work.

What we Do

For the Great Lakes Region

GLPAA is committed to representing regional performing artists. Helping these artists enhances the cultural vitality and business prosperity of the region by making Midwest communities more attractive as places to live and work. GLPAA is also dedicated to providing performances and educational programs to underserved communities.

Musicians Performing on Stage

For Artists

We will work collaboratively with you to define your artistic goals and help you reach them.

An illustration of a teacher playing guitar while 5 children play musical instruments

For the Community

We strengthen the cultural vitality of communities and promote regional economic growth.

A presenter on a laptop with a large calendar in the background

For Presenters

Our artists are talented and reliable. We provide a clear and straightforward booking process.

Support GLPAA

Donors Like You

Because of donations from individuals like you GLPAA is able to keep its fees below standard agency fees, allowing the artists to focus on what’s most important, their art.

Help us keep the performing arts alive in the Great Lakes region

Leadership Organizations

Supporting What We Do

This activity is supported in part by Michigan Arts and Culture Council and the National Endowment for the Arts.

National Endowments for the Arts Logo
Michigan Arts & Culture Council Logo

Nonprofit Profile Information

We Have Received the GuideStar Silver Transparency Rating for 2022

GLPAA has worked hard to maintain high standards for the organization. Our policies and procedures, governance, and financial reporting are reviewed annually and follow the best practices expected of a respected nonprofit. We want our donors to know that we value their support and will stay true to our values of integrity and transparency.

GuideStar Silver Participant Seal

Financial Disclosures

GLPAA is a Nonprofit Organization

As a 501(c)(3) nonprofit we are glad to provide financial information to our supporters. Forms are updated as they become available.